Local SEO Strategy & Packages

Own the local map pack

Three levels of local SEO for remodelers and home builders. Pick the pace that matches how fast you need the phone to ring.

Our strategy

Why the map pack is the whole game

Everything we do is aimed at the map pack. Ads cost you money on every click and still get passed over by most searchers. The organic results underneath are usually stacked with Houzz, Angi, and Thumbtack before a single actual remodeler shows up. The map pack is the one place a homeowner sees your business instead of a middleman.

What's actually broken

Two versions of this show up in almost every market. Some remodelers have four things on their services list when they sell twenty. Others have two hundred entries, half of them things the company doesn't even do.

Too thin

Four services listed. Twenty sold.
Kitchen remodeling
Bathroom remodeling
Home additions
General contracting

Sixteen services you sell, invisible to Google.

Too messy

Two hundred entries. Half of them wrong.
kitchen remodelroof repairbath remodelgutter cleaningpool installationhome additiontree removalhandymanhvac repairfence stainingpressure washingjunk haulinglawn care+ 187 more

The four you actually sell are buried in the noise.

Both problems end the same way. Your profile lists a service. Your website has no page for it. Google shows you less often for that search.

How we fix it

First we rebuild the Google Business Profile. Exact categories, exact services, matched to the work you sell.

Then we build a page for every one of them. Every service gets its own, so your website backs up what the profile claims.

SERVICES ON YOUR PROFILE
PAGES WE BUILD
Kitchen remodeling
Kitchen remodeling
Bathroom remodeling
Bathroom remodeling
Home additions
Home additions
Basement finishing
Basement finishing
Deck building
Deck building
Whole home remodel
Whole home remodel
…and every other service you sell
…each one its own page
5
categories
24
services
29
pages built

A recent build for one remodeler, one location.

What that looks like on the map

BEFORE
AFTER

29% in the top 3 spots vs 76% in the top 3 spots

AI is killing traditional SEO

The old playbook was hundreds of blog posts. They chased searches like "bathroom remodeling ideas." Nobody types that when they are ready to hire. They type "bathroom remodeler near me."
AI answers the ideas question now. That traffic is going away.
The hiring searches work differently. Those people still click through to websites. And homeowners have always found their contractor in the map. AI has not changed that.

Compare packages

Level 1
$1,600
per month
Level 3
$4,800
per month
Best for
One location, smaller budget
Multi-location
Expected results
6–12 months
2–4 months
Google Business Profiles
1
2
GBP optimization
Included
Each location
GBP posts
1–2 / week
3–4 / week
GBP photos
1–2 / week
3–4 / week
Review responses
Included
Each location
New SEO pages
4–6 / month
20–25 / month
New backlinks
4–6 / month
15–20 / month
Citation building
42 directories
42 per location
Technical cleanup
Included
Included
Press releases
2 / year
6 / year
Communication
Weekly
Weekly
Reporting
Monthly
Monthly

Additional locations beyond two: +$1,100/mo each

How the work unfolds

Every package runs the same three phases

Higher packages move through them faster.

01
MONTH ONE · ALL PACKAGES

Foundation

Your homepage, rebuilt to convert. Your Google Business Profile, optimized down to the categories and services most agencies never touch. Then the technical cleanup and citation work underneath it, which nobody sees and everything depends on.

02
FROM MONTH TWO

Build the Core 30

When a homeowner searches for the exact thing you do in the exact town they live in, one of these pages is what answers. We build 30 to 40 of them, mapped one for one against the services listed on your Google Business Profile, until every search you should win has a page behind it. How long that takes comes down to which package you picked.

Level 1
6–9 months
Level 2
2–4 months
Level 3
3–4 months
03
ONGOING

Expand your footprint

Now we go after the towns next door. Location pages for the markets you want, plus blog content that props up the service pages you already have. Your competitors keep working, which is why this phase has no end date.

What you're getting

Services explained

GBP optimization

Categories, services, hours, photos and Q&A, set up so the profile actually competes in the map pack instead of just existing.

Citation building

Your name, address and phone consistent across the 42 directories Google cross-checks before it decides to trust you.

Service pages

Written and published for you. Targeting searches like kitchen remodel in Midlothian, not vague blog posts about home trends.

Backlinks

Other websites linking to yours. Google treats each one as a vote for your business.

Posts and photos

An active profile reads as a working business. Fresh posts and real job photos every week.

Press releases

Sent out to 300+ news and TV sites. That coverage is where a good chunk of your authority comes from.

How the agreement works

Month to month, cancel with 30 days' notice. We recommend committing to six months up front, because the foundation work in month one takes that long to pay off.

Hosting, web design, and ads get quoted separately.

Questions we get

Do you get me reviews?

We respond to every review that comes in. Getting new ones is on you, but we'll show you how — when to ask, who to ask, and what to say. Reviews are one of the biggest levers you control. Businesses that collect them steadily climb faster than the ones that don't.

What happens when the Core 30 is done?

Phase three starts. We go back through your profile and look for services worth adding. Then location pages for new towns, blog content, and the ongoing work that keeps the pages you built from sliding.

Can I switch levels later?

Yes, with 30 days' notice either direction.

What website platforms do you work on?

Most of our work is on WordPress and Webflow. If you're on something else, tell us — we can usually work with it.

Find out which level fits

Book a fit-call. We'll look at your market and tell you which package makes sense, or tell you straight that we're not the right agency for you.

Schedule a Fit-Call