Digital Marketing for Home Builders & Remodelers

The Lead-Flow System That Helps Builders & Remodelers Break Through the $3M Ceiling

For builders & remodelers who’ve maxed out their referral network and want predictable, high-quality leads from the towns they want to dominate.

Get seen as a custom home builder
Get Seen In Your Community
Tailored Marketing
Secure Predictable Leads
Builder Growth
Watch Your Business Grow
We get it...

You're busy. But not growing like you know you could.

Referrals keep you afloat, but they're not enough to scale.

You've tried marketing agencies before. They locked you into long retainers, talked about "rankings," and delivered nothing that actually grew your business.

But we're not a traditional marketing agency. 
We build Lead-Flow Systems — delivered in focused sprints, not endless monthly retainers.

Grow your builder and renovation business picture

The Real Problem Isn't "Needing More Marketing"

The real problem? You don’t have a Lead-Flow System — a coordinated way for homeowners in your target towns to consistently find you, trust you, and choose you.

Most remodelers earning $500k-3M hit the same wall:

Referrals only go so far — great work brings word-of-mouth, but it caps your growth

You’re invisible in key towns — competitors show up on Google where you should

Your website looks good but can’t be found — beautiful design, zero discoverability

Your marketing is scattered — some SEO, occasional social posts, a Houzz profile, an Angi listing, maybe a few random ads… but low quailty leads and nothing working together

Past agencies focused on tactics, not outcomes — rankings, vanity metrics, zero ROI

We don't do traditional forever monthly retainers

How we build your Lead-Flow System

We build predictable growth through focused sprints — the same way you build: one phase at a time, each layer supporting the next.

Each sprint is a short, time-bound project with a specific goal and a defined outcome — the opposite of open-ended retainers.

Builder SEO
1. The 7+ Revenue Opportunity Sprint (Start Here)
Timeline: ~2 weeks

Your strategic foundation.
We uncover the 7+ biggest opportunities to increase your lead flow and map the precise actions needed to unlock them.Market visibility gaps, competitor weaknesses, website issues, GBP performance, content opportunities, conversion leaks — we identify what’s blocking growth and what to fix first.
If we can’t find seven meaningful opportunities, you don’t pay.

Schedule a Call
Builder Ads
2. Foundational Sprint
Timeline: ~1 month

Fix what’s breaking visibility and conversions.
Technical issues, site speed, Google Business Profile optimization, service-area structuring, conversion blockers, tracking setup — the “structural repair” stage.

Schedule a Call
Builder SEO
3. Build-Out Sprint
Timeline: ~1-2 months

Create visibility.
Service pages, location pages, project pages, and the content ecosystem that gets you found for high-intent searches like “kitchen remodel in [your town].”
These are the pages Google uses to understand what you do and where you work — the backbone of local visibility.

Schedule a Call
Builder Website
4. Authority Sprint
Timeline: ~3 months

Become the builder every platform trusts.
We strengthen your website and business “authority” so Google, Maps, and even AI tools consistently choose you over competitors. When your authority rises, you stop fighting for rankings — you own them.Digital PR, high-authority mentions, strategic backlinks, and entity signals tell search engines and AI models, “This is the trusted builder for these towns.”
This sprint is what pushes you to the top, and keeps you there.

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Builder Website
5. Paid Boost Sprint 
Timeline: ~3 months

Get leads quickly.
Paid Ads put you in front of homeowners who are ready to hire now, generating fast inquiries from the towns you want to win.

Schedule a Call
Each sprint = Clear scope.
Clear outcome.
No retainers.
Why OneCity Digital?

Built for Builders and Remodelers — Not Anyone Else

We exclusively work with residential builders and remodelers.
Not dentists. Not law firms. Not SaaS companies.
Why?
Because your world is different.

Your leads depend on geography, not broad traffic

Your projects are high-ticket with longer sales cycles

Homeowners judge you by your photos, reviews, and reputation

Google Maps, local search, and town-by-town visibility drive your growth

And you’ve likely been burned by agencies that don’t understand any of this

When someone doesn’t understand construction, they build random tactics. When someone does, they build a system.

Builder Marketing Planning Meeting

“But We've Tried SEO Before. It Didn’t Work.”

We hear this constantly. And most of the time, the issue isn’t that SEO doesn’t work — it’s that what you bought wasn’t really SEO.

Why traditional SEO fails builders and remodelers:

Others:

“SEO” is a vague term — Sometimes it means “we optimized a few keywords,” other times “we posted a blog.” Neither moves the needle on its own

Cheap SEO = cheap outcomes — Low-cost SEO shops deliver low-effort tactics, no strategy, and no results

Endless retainers — Monthly fees with no milestones, no phases, no finish line

Ranking-obsessed — You get a keyword report, but you care about leads, not pretty charts

No town-level strategy — They don’t understand the micro-geographies builders must win

Scattered tactics — A few backlinks, a few blogs, maybe a GBP update… but nothing working together

Our Approach:

Builder + remodeler only — We specialize exclusively in your world

Sprint-based delivery — Clear phases, clear timelines, clear outcomes

Revenue-first strategy — Leads, estimate requests, and booked work—not keyword charts

Strategic foundation first — We uncover 7+ revenue opportunities before recommending solutions

A unified Lead-Flow System — Website, GBP, content, authority, and ads working together—not isolated “SEO tasks”

Matt Carroll owner of Builder Marketing Group

Matt Carroll

Lead Strategist & Founder

About OneCity Digital

At OneCity Digital, we understand the grit and determination that goes into running a construction business. We know you're not just building projects—you’re building trust, livelihoods, and communities. That's why we’re here to help you get seen, grow, and stand out, without adding more to your already full plate.

Since 2017, we’ve helped build hundreds of brands, with a special appreciation for businesses like yours. My passion for the construction industry started early, watching my grandfather run his own custom home building company. His craftsmanship and dedication inspired me, and now I channel that same drive into helping builders grow brands that last.

See the Numbers

Case Studies

Ready to Build Your Lead-Flow System?

Start with the 7+ Revenue Opportunity Sprint

This is where we analyze your market, your competitors, your website, your Google presence, and your conversion flow to uncover exactly what’s blocking your growth — and what to do about it.

What You Get
• A complete evaluation of your lead flow
• A prioritized list of 7+ revenue opportunities
• A clear, sequenced roadmap for what to fix first
• A no-risk guarantee: If we can’t find 7 meaningful opportunities, you don’t pay

Investment: $500
Timeline: ~2 weeks
Guarantee: Find 7+ opportunities or it’s free

Grow your builder and renovation business picture